Workplace Friction Drives Healthcare Staff Exodus

Workplace friction in healthcare settings is pushing staff out the door, with poor workflow design and unrealistic expectations driving burnout, according to presenter Terra Bruns, DBA, at the Medical Group Management Association (MGMA) 2026 Annual Conference.
The Cost of Workplace Friction
Bruns, author of "The Biology of Burnout: Why 'Self-Care' Can't Fix a Structural Problem" and "The Buffer Effect: How to Escape the Hero Trap and Become a Systemic Leader," argues that burnout stems from how work is structured, not from individual shortcomings. She highlighted how well-intentioned solutions often miss their mark. For example, administrators built a relaxation room with a massage chair and organic apples for overworked ICU nurses, but it was located in the basement while the ICU was on the fourth floor. "It becomes a monument to the disconnect within the organization," Bruns said.
The financial impact of friction extends beyond staff morale. Bruns described a "friction tax" paid by employees, which eventually appears as lost margins. A boardroom decision to switch to cheaper sterilization caps saved $250,000 annually, but nurses previously could apply them with one hand while comforting patients. The new caps required two hands and sometimes restarting, a task repeated 40 times per shift. The strain never reached executives, leading to quiet disengagement and resumé updates. When Nurse Jenny and others leave, the $250,000 savings vanish due to replacement and training costs.
Who Is Most at Risk
Bruns' presentation stated: "Heroism is a lagging indicator of a broken system." These employees, like Nurse Jenny who troubleshoots electronic health record issues or climbs stairs for malfunctioning equipment, absorb problems that should be addressed structurally. "The problem is she has limits," Bruns said. When these workers depart, their accumulated stress transfers to remaining staff.
Solutions from the Frontlines
Bruns recommends low-cost, approval-free solutions. First, eliminate urgent language like "ASAP" or "Get it done today," which trigger stress responses. Instead, use a "context wrapper" explaining the task's purpose, rationale, and consequences of delay. Subject lines should emphasize outcomes like patient safety or team cohesion. "By giving people all of that context wrapped around what it is you want them to do, they're more available mentally to do what it is that you ask them to do," Bruns said.
Second, implement a "capacity ledger" by taking one task away when adding another. Third, conduct a frontline friction audit where supervisors and executives spend two to three hours shadowing staff to identify workflow bottlenecks. The audit should document specific stressors, their time and strain costs, and actionable fixes. Bruns emphasized that this process "will, number one, change lives. Number two, it will change your organization. And number three, it will build cohesion within your team."
Why Act Now?
A live poll at the conference revealed that only 12% of attendees reported structural workflow changes as their primary burnout response. Meanwhile, 44% offered pizza parties, and 24% urged staff to push through. Bruns stressed that addressing friction requires no new budget, only leadership willingness to understand frontline realities. "It just takes the foresight of seeing you are dealing with human beings," she concluded.
