“It’s a win-win-win,” says Budy Attie, whose company, Durex Property Group, is currently developing the 69-story La Maison residential excessive rise in Panamá City’s upscale Santa Maria neighborhood in partnership with Fendi. Attie has additionally developed YOO branded initiatives with world-famous designers and elegance icons like Philippe Starck and Marcel Wanders. GettyIn the simplest sense, branded real estate isn’t something new. Humans have been naming temples, church buildings, and government buildings after saints, kings, and struggle heroes since we first started building them.
So far, China’s usually hands-on policymakers have carried out little to ease anxieties and seem decided to…