One unique side of the online shopping scene in Taiwan is the recognition of reside streaming purchasing. This entails hosts showcasing merchandise in real-time on social media platforms corresponding to Facebook or Instagram, and shoppers can make purchases instantly through the live stream. This trend has turn out to be increasingly popular lately, with many retailers and types using it as a method to reach a wider audience and improve sales. PwC’s data showed that 27 per cent of Middle East consumers shopped for groceries solely or primarily online before lockdowns. Currently, fifty one per cent are mainly shopping for groceries online/by phone through the pandemic. In addition, 92 per cent are likely to continue to shop online/by cellphone when social distancing measures are absolutely eliminated.
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