Travel & Leisure Marketing

Here’s a look at what is most important to each group across several different categories, plus tips for new Travel Managers who are doing their best to support business Travelers. Travelers fall into 2 primary groups, but the motivations and priorities couldn’t be more different for business vs. leisure travelers. Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the leisure travel market players.

As you can see above, pre-pandemic, we could distinguish between the home and office as well as business and leisure travel. The travel category can no longer be separated into the categories of business and leisure travel. The pandemic-induced work revolution is blurring the lines between the home and office as well as business and leisure travel.

  • Today, only 3.5 per cent of the world population travels internationally but the number of Asian, particularly Chinese, tourists is predicted to grow enormously as the region becomes more integrated with global economy.
  • Finally, the database explores the relationship between tourists and the environment in American national parks and efforts to promote conservation and stewardship.
  • From amazing staycation deals to immersive cultural experiences, we’re here to help you find your world of joy.
  • AM’s user-friendly interface also facilitates the manipulation of image and film content for PowerPoint presentations or for sharing via social media.
  • Many well established travel companies and brands have disappeared forever in the last few years.

Given all these emerging opportunities, we truly believe travel providers need to adjust their offerings and services and think about how they can cater to these new needs if they want to stay relevant. Digital Nomadism is a lifestyle that describes how people temporarily move to another country for a duration longer than most leisure trips, usually for several months. The destination becomes an individual’s second home and is a place where they live, explore, socialize and work. Since they completely relocate, this places digital nomads on the “No Travel” end of the framework.

In the travel and leisure industry, guest experience is everything. To create the ultimate experience, it is critical for operators to ensure the safety of equipment and assets, enhance effectiveness of visitor management and optimise visitor experience at all touch points. The Travel and Leisure Industry leads the way in adopting new technology and innovative ways of working. But, many brands face challenges fully integrating their operational and digital experiences. Creating a seamless, joined up, digital journey and travel experience will cut costs while adding a smile to the faces of all your customers.

Earlier, Hoi An has been named among the world’s 50 best places to travel in 2019, according to a list released by Travel & Leisure. The ancient city was named a World Heritage Site by UNESCO in 1999. But only by pairing it with advanced digital monetization are you becoming a Digital Champion.

Analyst, Sales Analytics

Better talent acquisition and management decisions, so you can figure out how to develop, redeploy and recruit and optimize your people resources. But unless you realize what drives them and how to optimize their performance, your people may never reach their full potential. As a result, they may be disengaged, and you’ll lose opportunities to help them advance in your organization. And when employees have their pick of jobs, it can be difficult to convince them to join an industry that’s struggled over the last few years. Organization Strategy Build end-to-end strategic solutions that align your structure, people and business processes and workflows. From job search strategies to networking and interview tips, our coaches and tools are here to help.

Travelpro® x Travel + Leisure® Collection

Leisure Travelers will be more interested in spa and similar treatment packages, swimming pools, in-room entertainment, proximity to popular tourist attractions, plus shuttle services and other transportation. For example, imagine a family who wants Travel & Leasuire to spend a week in cooler temperatures with a view of mountains. It’s far too expensive to fly into the small regional airport that serves Jackson Hole, Wyoming. So, instead, the family looks at flights to Salt Lake City and flights to Denver .

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