Travel & Leisure Marketing

Here’s a look at what is most important to each group across several different categories, plus tips for new Travel Managers who are doing their best to support business Travelers. Travelers fall into 2 primary groups, but the motivations and priorities couldn’t be more different for business vs. leisure travelers. Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the leisure travel market players.

As you can see above, pre-pandemic, we could distinguish between the home and office as well as business and leisure travel. The travel category can no longer be separated into the categories of business and leisure travel. The pandemic-induced work revolution is blurring the lines between the home and office as well as business and leisure travel.

• Today, only 3.5 per cent of the world population travels internationally but the number of Asian, particularly Chinese, tourists